You might have an online store or sell your items through eBay or Etsy, but you just might have enough customers to try your hand at a brick-and-mortar store. Instead of hedging your bets on a long-term lease in a mall or in your local area, it might be a good idea to start your physical store route with a pop-up store at first.
High Rent in Malls
While rents in local stores situated along main streets and busy shopping areas might be a more ideal location rent-wise, you might not get the same amount of foot traffic you would in a mall. However, along with those high-density numbers of potential customers comes the cost of high rent in mall locations. If you want to try a mall location for your new physical store, then a pop-up location might work better. The rents for shorter-term leases and seasonal stores tend to be less, so you won't be spending too much to try your idea out.
A lot of malls have space that other retailers have left vacant. If you are unsure whether your store would do well in one location rather than another, a pop-up store can give you a pretty good idea of the customer flow at one location over another. You could open a shop for a couple of weeks or even a few days at one mall and then open at a different location in a few months time to get a picture of where might be the better spot for a permanent store should you choose to have one.
Just for Seasonal
Depending on what you sell in your online store, a physical location might not translate well over long periods of time. You will definitely not bring in the same amount of profit unless you are a larger retailer. If your items are best sellers during seasonal periods, such as the summer months, Christmas, or Mother's Day, for example, then a pop-up store might be the way to go to enhance the sales you already have online with in-person sales at the mall or other retail location.
If you are looking for a unique way to promote new items or much-anticipated items coming into your online store, then a pop-up location is a great way to grab attention. Many musicians have used the pop-up idea to promote their new music, and you can use their strategy if you are selling a brand-new line of clothing, makeup, or even just opening up a new online store. This will get people interested, and the word will spread about you.